What Is Drawback-Answer Match? How To Obtain It?

So you could have an incredible concept for a brand new enterprise. You’re excited to get began and make your mark on the world. However earlier than you do something, it’s necessary to verify that there’s a demand to your providing available in the market.

The least glamorous however most necessary a part of beginning a profitable enterprise is figuring out whether or not your concept truly solves an actual downside for folks. This course of is called discovering a problem-solution match.

On this article, we’ll check out what problem-solution match means, why it’s so necessary to the success of your new enterprise, and methods to obtain it.

What Is Drawback-Answer Match?

Drawback-solution match is a time period used to explain the purpose validating that the bottom downside leading to a enterprise concept actually exists and the proposed resolution truly solves that downside.

The issue-solution match is when you-

  • Validate that the issue exists: If you validate your downside speculation utilizing real-world information and suggestions. That’s, you collect data from actual customers to find out whether or not or not they care in regards to the ache level you’re making an attempt to unravel.
  • Validate that your resolution solves the issue: If you validate that the audience appreciates the worth your resolution delivers to them.

The issue-solution match precedes the product growth and types the inspiration upon which an organization is constructed. It helps you reply the fundamentals startup-related questions earlier than you even begin your startup.

  • Do folks even have the issue that you just assume they’ve?
  • How do they resolve the issue now?
  • Does your proposed resolution make a significant distinction?

When you’re glad with the solutions, you employ this resolution to develop a saleable product and begin buying clients.

Why Reaching A Drawback Answer Match Vital?

Reaching problem-solution match is important to the success of any new enterprise.


As a result of with out it, you’re basically simply guessing that your concept goes to work. And if you wish to achieve success, you want greater than only a guess.

The issue resolution matches assist you-

  • Get a greater understanding of your goal market: It helps you establish your goal clients, who they’re and what issues to them essentially the most.
  • Get a greater understanding of the client duties and ache factors: Solely after moving into the footwear of the purchasers do you realise their actual duties and the issues that hinder their progress in finishing the duties.
  • Get a greater understanding of current options and what they lack: It helps you perceive what gaps exist available in the market and the way your online business can fill these gaps.
  • Construct an answer based mostly on actual information: It offers you the data you must construct an answer that customers truly need, slightly than guessing their wants.

When Ought to You Look For A Drawback-Answer Match?

Ideally, you need to obtain a problem-solution match earlier than you begin working in your product. This fashion, you could be assured that you just’re fixing an actual downside that folks truly care about. In any other case, you threat constructing one thing that nobody needs or wants.

This problem-solution match types the idea to your complete enterprise. Out of your product growth to your advertising and gross sales efforts, the whole lot must be targeted on fixing the issue that you just’ve recognized.

How To Obtain Drawback-Answer Match?

problem-solution fit process

The important thing to reaching a problem-solution match lies in figuring out the suitable folks to speak to, gathering information from them, after which analysing the outcomes.

That is simpler mentioned than completed, after all. However this may be completed by following two easy steps –

Develop A Buyer Profile

The buyer profile part lets you perceive your audience in larger element. This course of provides you with solutions to crucial customer-related questions that can take you nearer to your providing –

  • Who’re they? (Persona)
  • What jobs do they should get completed? (Jobs-to-be-done)
  • What issues do they face whereas doing the job? (Ache factors)
  • What do they acquire by finishing the job? (Desired Outcomes)

The Buyer Persona

The buyer persona is a semi-fictional illustration of your perfect buyer based mostly on market analysis and actual information about your current clients.

Making a buyer persona helps you perceive your audience higher. It contains data like –

  • Demographics: Age, gender, location, schooling, job title
  • Psychographics: Way of life, values, pursuits, attitudes
  • Behavioural patterns: Shopping for habits, on-line behaviour, communication preferences

The Job-To-Be-Achieved

Contemplate your buyer’s job-to-be-done as the rationale why they want your resolution.

For instance, think about that your goal buyer is a busy skilled who needs to extend their productiveness. This “job” would possibly embody managing their e mail, calendars and social media accounts multi functional place.


What are the challenges and frustrations your goal clients expertise whereas finishing the job?

For instance, busy professionals would possibly discover it troublesome to maintain monitor of their totally different accounts and really feel always bombarded with notifications.

Desired outcomes

What are the specified outcomes or outcomes your buyer hopes to attain by finishing the job?

For instance, they need to have the ability to rapidly discover the data they want, and minimise interruptions.

Conduct Buyer Interviews

The client profile ends in a speculation about the issue your goal clients face.

It’s essential speak to precise individuals who match your persona to validate this speculation. That is completed by conducting buyer interviews, and its objective is to gather qualitative and quantitative information that can enable you to higher perceive your customers’ wants.

Drawback interviews are sometimes exploratory in nature. These are unstructured interviews by which you ask open-ended questions to higher perceive the issue.

Take this state of affairs, for instance –

You’re constructing a productiveness app for busy professionals.

Your earlier hypotheses urged that the first problem your clients face is managing their e mail, calendars and social media accounts multi functional place.

To confirm this speculation, you conduct exploratory interviews with a small group of customers the place you ask questions like – “Inform me in regards to the largest challenges you face at work”, and “How do you presently handle your e mail, calendar and social media accounts?”.

From the responses, you slender down on the ache factors and begin to kind a clearer image of the issue.

This suggestions helps you validate (or invalidate) your earlier assumptions and makes it simpler to develop an answer that meets the wants of your goal clients.

Develop A Options Profile

The options profile describes the answer you intend to supply that addresses your clients’ desired outcomes. It outcomes out of your buyer interviews and must be based mostly on precise suggestions, not assumptions.

You develop a options profile by answering:

  • How do you assist the client get their job completed?
  • How do you handle and resolve their ache factors?
  • What are the specified outcomes for the client?

A options profile would possibly look one thing like this:

Our productiveness app helps busy professionals handle their e mail, calendar and social media accounts multi functional place. It presents a unified inbox that reveals all of your messages from totally different accounts in a single place, and means that you can change between them with only a few faucets rapidly. Moreover, it features a centralised calendar that allows you to schedule conferences and appointments with out having to modify between a number of apps. And at last, we offer instruments for managing your social media accounts so that you by no means miss an necessary replace once more!

Conduct Affirmation Interviews

Your resolution profile is predicated in your buyer interviews, but it surely’s necessary to validate your problem-solution match with precise customers earlier than you begin constructing something. That is completed utilizing affirmation interviews.

Affirmation interviews are structured with a deal with testing the proposed resolution. In these interviews, you deal with verifying the findings of your exploratory interviews together with the proposed resolution.

That is completed by asking extra particular however open-ended questions like – “How would you are feeling in case you had a unified inbox for all of your e mail accounts?”, “What can be the largest profit of getting a centralised calendar?”.

The objective of affirmation interviews is to not get detailed suggestions on the proposed resolution, however to validate that the answer solves the issue in a approach that’s priceless to the client.

Drawback-Answer Match Examples

Each profitable firm as we speak began with a problem-solution match. Listed here are a number of examples:

  • Airbnb solved the issue of discovering inexpensive lodging by connecting individuals who want a spot to stick with those that have an additional room.
  • Uber solved the issue of getting a cab by creating an on-demand ridesharing platform that connects drivers with riders.
  • Spotify solved the music artist’s downside of getting their music heard (with out piracy) by making a streaming platform that makes it simple for folks to find and hearken to new music. On the identical time, it solved the music listener’s downside of getting to purchase complete albums after they solely needed to hear to 1 or two songs.
  • Google solved the issue of discovering related data on the web by making a search engine that makes use of algorithms to rank web sites based mostly on their relevance to the person’s question.
  • Fb made it attainable for folks to attach with one another on a social platform, no matter distance or location. It solved the issue of preserving in contact with household and pals via an easy-to-use on-line interface.

Drawback-Answer Match vs Product Market Match

Individuals typically confuse the phrases “problem-solution match” and “product-market match“, however these are literally two very various things.

Whereas problem-solution match refers to validating that your resolution solves an issue to your goal market, product-market match is about validating that there’s precise demand to your services or products.

There are occasions when an organization solves an actual downside and develops a superb resolution, however isn’t capable of get traction as a result of their clients aren’t keen to pay for it.

Drawback-Answer Match

Product-Market Match


It’s the purpose validating that the conceptualised resolution solves an actual downside.

It’s the purpose validating that the conceptualised product has a requirement available in the market.

Startup Stage

Ideation & conceptualisation



Reaching problem-solution match is an important a part of the startup journey. By taking the time to know the issue and creating an answer that meets the wants of your goal clients, you improve your probabilities of success.

Furthermore, this method helps you keep away from constructing an answer that’s not wanted, and that can by no means be used.

As a startup founder, it’s necessary to know that problem-solution match is a steady course of. You’ll all the time be studying and enhancing as you develop, and it’s all the time necessary to validate your findings with precise customers.

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