Turning actuality right into a fairy story with Fairytale CJM by Evrone


It may be tough for a consumer to know how designers work. Certain, they do not should. However they should know what they’re paying for, proper? We at Evrone have tried to resolve this challenge by creating the Fairytale CJM, which may clarify in an accessible and simple means what CJM is and the way it may be helpful.

What’s Fairytale CJM?

CJM (buyer journey map) is a device that illustrates the interplay with the service from the perspective of the consumer. It is a diagnostic device that doesn’t remedy issues, however as an alternative helps to search out them. CJM reveals step-by-step how the consumer makes use of the service and what issues they may face in doing so.

fairytale cjm

Drawing up such a map is a particular course of with its personal methodology, which takes under consideration completely different teams of customers and completely different situations of their habits. That is what its worth is: with the assistance of CJM, we assist the consumer and their crew to take a look at their product with another person’s eyes.

Why is that this wanted?

Normally, purchasers include a common downside, not a selected request. Subsequently, you first want to check what the true motive for the issue is after which supply instruments to unravel it.

customer journey map

However it isn’t straightforward to persuade the proprietor of the product that sure manipulations are wanted for diagnostics. You may give a presentation, put together a thick report, utter intelligent phrases, and nonetheless not get by means of to them. Or, you’ll be able to simplify it as a lot as potential and present it with a transparent instance. For example, as a fairy story.

That is how Evrone’s Fairytale CJM challenge was born. It reveals what CJM is and the way it works, in an accessible and entertaining means.

What does it appear like?

It’s based mostly on the story of three fairy-tale characters who undergo a magical labyrinth. These are the Unhappy Clown, Snow White, and the Snake. Every has its personal set of traits.

fairytale cjm characters

So, Clown is a skeptical, grownup techie, Snow White is an lively scholar from the TikTok era, and Snake is a millennial who loves membership life.

That is an apparent metaphor for various teams of customers and the service, which, for every of them, is a mysterious labyrinth. To realize the purpose, they carry out the identical actions, however as a consequence of completely different traits, they react in another way to every situation. For instance, the Snake is indignant when requested to chew his elbow, as a result of he doesn’t even have arms! And the Unhappy Clown, as a complete, just isn’t able to make any actions.

fairytale cjm customer journey

After every step, quick explanations from the CJM methodology seem. So, the motivation of the person might be found utilizing the interview and the tactic of 5 Whys. And don’t forget that the extra boundaries come up on their journey, the decrease their loyalty is.

What does it do?

We made this challenge about CJM as a result of it is without doubt one of the most helpful and fashionable instruments within the work of a designer. Not a single giant service can do with out such a map.

designer project fairytale cjm

In creating this challenge, we, to start with, natively defined to the consumer what CJM is all about. Second, we tried to persuade them of the usefulness of such an evaluation. Third, we confirmed our personal experience and expertise. We not solely conveyed the thought cheerfully, but additionally confirmed that we will do it in an entertaining means, comprehensible for a large viewers. And, after all, we confirmed off our graphic abilities, receiving a number of design awards.

If you wish to take your services or products to the subsequent degree and discover new development factors, we can assist! Evrone not solely is aware of the right way to develop technically advanced merchandise, but additionally helps to make them easy and user-friendly. Simply fill out the shape under, and we will likely be in contact with you as quickly as potential.



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