Public Com Holdings Launches Bitcoin Crypto Trading

  • Public.com will now allow over one million retail investors to buy, sell, and hold bitcoin.
  • The neobroker founded in 2019 will add BTC and nine other cryptocurrencies to the list of investment vehicles offerings, adding to U.S. stocks and ETFs.
  • It is unclear how the bitcoin custody will work for investors, but the feature won’t likely allow withdrawals, effectively functioning as an IOU.

Public.com, the investing platform operated by Public Holdings Inc., is rolling out bitcoin trading to its more than one million customers, The Wall Street Journal reported. The retail investors that utilize the platform are now able to get indirect bitcoin exposure in addition to trading U.S. stocks and exchange-traded funds (ETFs).

Cryptocurrencies have “really attracted a new generation of investors to it as an asset class,” Stephen Sikes, chief operating officer of Public.com, said. “We also think…there is some validity to including crypto within a broadly diversified portfolio.”



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