Nigerian Startup Chekkit’s Anti-Counterfeiting Answer solidifies its base

The typical individual doesn’t verify the authenticity of their purchases. Actually, It’s estimated that counterfeit merchandise make up almost 40% of Quick Shifting Shopper Items and Pharmaceutical merchandise. This ends in losses to the trade of almost $300bn yearly. It is extremely regarding that, in accordance with a WHO report, 100,000 individuals die yearly due to counterfeit antimalarial medicines in West Africa. These horror tales are the explanation serial entrepreneur Dare Odumade based Chekkit Applied sciences in 2018.  When a pal associated their encounter with counterfeit medication the place a affected person had died after ingesting pretend medicine. Dare sought to problem this, change the panorama, affect individuals and rework the best way individuals traded and associated to merchandise within the course of.

 Chekkit has created a disruptive anti-counterfeiting software program as a service product that additionally serves as a Shopper Intelligence software. The Chekkit dashboard creates distinctive IDs for merchandise. The distinctive IDs are locked in a blockchain community and this then permits shoppers to confirm the authenticity of a product utilizing their cell phones. That is completed by scanning a QR  code or utilizing a USSD quick code over the shopper’s fundamental characteristic cellphone. Within the means of authentication, clients may give manufacturers suggestions on merchandise and get rewards for that immediately.

 Whereas the frequent aim for reward packages has been to drive loyalty and long-term relationships with clients, Chekkit is taking it up a notch and utilizing rewards to collect information and extra significant insights into buyer conduct. The beginning-up has attracted the eye of main manufacturers like Merck, Unilever, and different FMCG and Pharma corporations in Africa and protects over 10 million merchandise on cabinets at present. Chekkit at present gives two major merchandise to their B2B purchasers: A Shopper Intelligence annual license and machine studying Picture recognition. They’ve served, protected, and engaged over 200,000 shoppers instantly and function in Nigeria and Afghanistan.

 Chekkit closed a $500,000 pre-seed funding spherical for its operations earlier this 12 months and is ready to extend its attain throughout the continent. The market alternative is large and with thrilling partnerships with some notable telecommunications corporations within the pipeline, the startup will quickly penetrate nations like Ghana, Ethiopia and Senegal.

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