Meet the Founder: Equipsme – Seedrs Insights


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The worldwide COVID-19 pandemic, has been the largest well being disaster the world has seen in over a century.

With the NHS ready listing estimated to succeed in 13 million, Equipsme desires to fill the hole with its award-winning personal well being cowl that’s accessible, inexpensive, and simple to grasp. With Equipsme, members can communicate to a GP 24/7, have physio periods, common well being checks and, if vital, be rapidly referred to a advisor for analysis and remedy, all managed by means of a easy to make use of app.

Now elevating for the second time on Seedrs, we sat down with Founder and CEO Matthew Reed to study extra about Equipsme’s journey.

Are you able to inform us a bit about your profession up to now and what introduced you to begin your personal enterprise?

I began out in gross sales working for Hyperion Insurance coverage Group and Towergate Partnership Ltd earlier than becoming a member of AXA because the MD of the UK Middleman enterprise with 13 branches and £850m of premium earnings. I moved in AXA to steer a world SME venture working between London, Paris and Tokyo as we constructed new digital fashions for patrons. It was working throughout a number of areas around the globe that left me pissed off by the present market providing which was difficult to navigate, costly to make use of and left small companies and the self-employed scratching their heads. A staggering 5% of employers presently present medical health insurance which presents an enormous hole out there for a disruptive model to make personal healthcare an inexpensive actuality for everybody.

You had an excellent marketing campaign with Seedrs again in November 2020 and raised over £285k. What have you ever accomplished with the proceeds from that funding spherical and why are you again?

The worldwide pandemic offered us with an enormous alternative to develop our self-employed buyer base. We now have seen an actual behaviour change in our buyer base which is why we’re wanting ahead and investing into our enterprise once more as a result of our pipeline has grown exponentially since 2021.

What differentiates you out of your opponents providing inexpensive personal healthcare to companies?

We’re digital, so that you and your workers can do just about every part you want on-line. We’re centered on the issues we all know folks actually worth, which is why our plans embody issues like 24/7 GP entry, and physio appointments.

We don’t have a protracted eligibility standards, simply an age vary for folks we’ll cowl, and a 3 12 months pre-existing circumstances exclusion. We let workers handle their very own plans and pay so as to add their household or further cowl in the event that they want it. We attempt to maintain every part easy, clear and sensible.

Equipsme is extra than simply well being cowl, our plans are again by main UK well being service suppliers who imagine in what we do.

What’s the present monetary place/How unhealthy has the pandemic hit the enterprise?

Covid has been the largest well being disaster to hit the world in over a century. NHS ready lists are at an all time excessive and the influence of companies from undiagnosed and untreated circumstances is profound.

The pandemic was tough for all companies to navigate however we fought our approach by means of 2020 by being agile, inventive and resilient which has proven in our numbers. We now have simply gone by means of the £1m gross income mark in October and recorded EBITDA profitably for the primary time.

We’re making nice progress on the gross sales pipeline which has already exceeded our expectations for company alternatives. Because of the measurement of the person company alternatives, the income earnings will likely be “lumpy” as and when the gross sales convert. Our greatest finest estimate at this cut-off date is that we’ll obtain the £3m goal by April 2022 if not by March 2022.

How vital has know-how been to Equipsme’s success?

With out it we wouldn’t be the place we’re immediately. Our know-how has enabled us to be agile in supporting our prospects with their wants making it simple for our prospects to do every part they want on-line. It’s additionally enabled us to rapidly adapt and reply to the modifications out there. Covid-19 has accelerated the necessity for personal entry to healthcare options given the continual underinvestment within the NHS.

What characteristic of Equipsme is your favorite?

My favorite characteristic is our simply accessible choose and blend cowl degree that’s simple for workers so as to add their associate, youngsters or members of the family trouble free, on the click on of a button providing our prospects the peace of thoughts their family members are lined.

What a part of Equipsme’s journey are you most happy with?

I’m extremely happy with what we’ve got achieved in such a brief house of time. The best way that we as a staff and firm pulled collectively all through 2020 to get us into such a robust place for 2022. One of many proudest moments as CEO, is profitable the British Insurance coverage Awards and ‘Extremely Recommended’ within the Cowl Awards.

What do you anticipate your path to exit will likely be?

We all know Equipsme will likely be a gorgeous acquisition alternative for the prevailing incumbents out there as they search to innovate their product providing and purchase new prospects.

Equipsme has raised £464,863 from 394 traders. To affix their mission, take a look at the pitch.

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