Meet the folks behind the product: John Edstrom 



Meet John, the Director of Engineering for our Platform and Creator groups. John tells us about his journey to Patreon, his love of historical past podcasts, and the huge alternatives forward.

Inform me in regards to the journey that landed you at Patreon. 

Previous to Patreon, I used to be at Instagram for almost 9 years constructing instruments to assist enterprise house owners leverage the platform. One of many core cohorts we started constructing for was creators. On the time, they had been an rising group of customers, however over the previous few years we seen an increasing number of creators attempting to determine learn how to make a dwelling funded by their artwork and creativity. That’s when it began to return to life for me, and I spotted there was a brand new class of people who wanted merchandise constructed particularly for them. 

What excited you in regards to the crew and finally received you to affix?

I’ve at all times been within the creators, the creator financial system, and observing how digital creators have gotten extra distinguished. As I used to be exploring roles, this chance actually spoke to me due to how our product empowers creators world wide and lets them have full management of each their viewers and content material releases. It actually inverts how different platforms are tackling the issue. 

The place did you first find out about Patreon? 

I’m an enormous fan of many podcasters and YouTube creators, and Patreon has been a standard thread between many creators that I comply with. There’s this one podcast known as Historical past of Japan, the place the host Isaac goes into unbelievable element about Japanese historical past. He typically mentions his Patreon and his member advantages, in order that’s one of many methods I realized about Patreon’s affect.

At Patreon we love creators and admire their grit, inventive course of, and reference to their audiences. How does creativity present up in your work at Patreon?

Earlier than beginning my profession, I wouldn’t have considered myself as a inventive individual. However with engineering, creativity actually comes into play in manifesting concepts. If there’s a system that might be made higher by a refactor or a re-architecture, that’s an thought you can go manifest on the planet.

Taking a broader view: Engineers at Patreon are empowered to make adjustments that they assume are going to create a greater consumer expertise. With the ability to see one thing subpar and make it higher is a strong act of creativity.

What stands out to you in regards to the folks you’re working with? 

Lots of people I’m working with are avid customers of the product, each as patrons and creators, which reveals the variety of my teammates’ hobbies and pursuits. All of us have deep connections to creators, however these connections are actually totally different. Some persons are into historical past podcasts, some are into woodworking, and a few are into funk music. It’s attention-grabbing to see how these connections assist me get to know my teammates higher outdoors of labor.  

What sorts of issues are you studying in your position? 

I’m new to Patreon, so I’m nonetheless studying rather a lot about our creators and their members. One factor I’m particularly being attentive to is how we’re coming into this stage of excessive development as an organization.

We’re scaling up the engineering group and there are a ton of alternatives that include that.

How can we guarantee onboarding is basically environment friendly and recent? How can we be sure that our developer tooling is world-class? I’m taking a deep take a look at these programs and ensuring that we’re prepared for the expansion occurring within the subsequent yr. 

What’s totally different about constructing for creators? 

I lately grew to become part of our creator Discord neighborhood, and one factor I’m studying is that there’s such an immediacy of suggestions. In lots of tech industries, it’s tough to get high-signal, high-quality suggestions. However many creators spend their days on the web interacting with followers, so that they’re extremely up-to-speed with digital instruments, which suggests we get very fast suggestions on our product releases.

One other factor that’s distinctive is how savvy creators are with regards to the metrics. Our insights floor on Patreon.com is one thing we’re always bettering. Some enterprise house owners may not be as involved with referral site visitors or conversion charges, however a number of digital-native creators are actually concerned about understanding information, so their expectations for what we ship there are very excessive. 

What would you say to a future teammate contemplating becoming a member of Patreon? 

Simply do it! In all seriousness, the massive factor that bought me on becoming a member of Patreon was the scale of the chance. We’re an organization that has despatched billions of {dollars} of payouts to creators with an engineering crew of roughly 60 folks. The engineer-to-impact ratio is simply so extremely excessive. Creators love utilizing our product, and it’s presently serving to them make a dwelling. On the identical time,  the investments we have to make on the product are so substantial and foundational that we have now an unbelievable runway to proceed rising. The chance forward of us is actually staggering. 

Exterior of labor, how do you spend your time? 

I’ve a one-and-a-half-year-old son, so following him round the home and the yard is taking over most of my time. He’s lately been having fun with the park, in order that’s been one in all our favourite pastimes.

Who’s your favourite creator on Patreon? 

I’m in a Fantasy Soccer league this yr and love The Fantasy Footballers. They began their inventive work completely as a pastime, however have now constructed a complete enterprise on Patreon. They launch a podcast a number of instances every week and it has helped me do significantly better in my league and my draft. Their content material is so participating and it’s the right mix of area of interest and enjoyable. 

Who’s your favourite creator not but on Patreon? 

I’d like to see The Tallest Man on Earth begin a fan neighborhood on Patreon. I’ve seen him stay a number of instances and his expertise and banter between units was simply so astounding. I really feel like he may make wonderful behind-the-scenes and unique content material to share together with his members. 


Are you interested by working with John? Take a look at alternatives to be a part of our engineering crew. We’ve got open roles in San Francisco, New York Metropolis, and Dublin, Eire. 

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