Kraken’s 2021 Yr in Assessment


The top of the 12 months is a good time to replicate on and have fun key milestones and occasions from the previous 12 months – each for crypto, and for our neighborhood. In 2021, Kraken charged forward in pursuit of our mission: to speed up the adoption of cryptocurrency so that you simply and the remainder of the world can obtain monetary freedom and inclusion.

We celebrated our 10-year anniversary, doubled our employees to greater than 2000 individuals, and introduced progressive services and products to market. 

All of our work was accomplished and all of our accomplishments had been made in assist of our mission, for the good thing about you, our shoppers. Under we take a better have a look at how what we’ve accomplished in 2021 issues to you and take a glimpse on the 12 months forward. 

Bringing crypto to the individuals

In June, we launched a redesigned homepage together with the model new Kraken app that includes a quick, simple and handy crypto shopping for expertise utilizing Apple Pay and Google Pay. We grew our crypto market by itemizing 42 extra tokens, giving our shoppers extra methods to diversify their crypto portfolios. And, we utterly overhauled our the way to purchase bitcoin web page on Kraken Study, making it that a lot simpler to leap into crypto with the primary, most well-known and dominant cryptocurrency on the planet.

For shoppers trying to diversify their holdings into extra cutting-edge alternatives, we launched assist for Polkadot (DOT) and Kusama (KSM) parachain auctions – changing into one of many solely main crypto exchanges on the planet to take action. Kraken shoppers can now develop into early adopters in these fast-growing ecosystems, assist your favourite crypto tasks, and earn rewards all whereas benefiting from Kraken’s world-class safety, intuitive person expertise and seamless integration with our trade. Study extra about how parachains work.

And, that’s not the one method our shoppers earned huge rewards on their tokens this 12 months. In 2021, Kraken’s staking service grew greater than ninefold and paid out over $500 million USD to shoppers staking their crypto on our platform.  We additionally elevated our variety of staking choices to 9 premiere Proof of Stake protocols together with Cardano (ADA), Algorand (ALGO) and Solana (SOL).

Our efforts to gasoline international crypto adoption prolonged to crypto firms as properly with the launch of Kraken Ventures. This initiative gives funding and experience to the following technology of innovators within the broader crypto ecosystem, of which you, our shoppers, are part of. The scope of tasks we supported covers fintech, crypto firms and protocols, and decentralized finance (DeFi), in addition to tech firms creating AI, Machine and Deep studying, RegTech, and cybersecurity. 

Go to KrakenVentures.com to seek out out extra in regards to the thrilling work these firms are doing, or to use for funding.

Spreading crypto tradition throughout the globe and into the metaverse

In 2021 it grew to become abundantly clear that crypto has unfold far past the boundaries of finance.

In July, Kraken turned 10 years previous and in celebration, we sponsored Wyoming’s Cheyenne Frontier Days, one of many oldest and largest outside festivals and rodeo in the USA. Wyoming is the longer term dwelling, and a key associate, of Kraken Financial institution. We’re grateful for Wyoming’s highly effective assist of crypto adoption and had been proud to assist the local people with this sponsorship.

Commissioned mural on Kraken Financial institution in Cheyenne, Wyoming by native artist Jordan Dean.

Our efforts to deliver crypto into tradition didn’t cease on the rodeo. United by the shared perception within the energy of crypto and digital belongings to alter the world, we requested among the world’s finest digital creators to share their imaginative and prescient of the longer term, giving them a clean canvas to do exactly that in a UK-based out-of-home marketing campaign.

Then late in 2021, we made our first huge splash within the metaverse, sponsoring the Decentraland Metaverse competition, a four-day celebration of music, tradition and creativity within the digital world of Decentraland.

Giving to assist a strong crypto neighborhood  

In 2021 we continued to solidify our place and repute as one of many largest, most respected crypto exchanges on the planet – and some of the vital methods we did that was by giving again to the broader crypto neighborhood. 

Final 12 months, we donated $500,000 to honor tasks and groups conducting important work that contributes to the event and growth of crypto. This 12 months, we elevated our whole dedication to $700,000 in donations to assist blockchain developer schooling, groups educating regulators and advocating for crypto investor rights, and open-source innovators constructing out next-gen crypto infrastructure

We made two contributions to help with essential Ethereum community upgrades and to the extremely anticipated migration to Ethereum 2.0. And, we additionally dedicated to assist the following technology of crypto professionals with donations to Wyoming College and Black Bitcoin Billionaires

We’re excited to assist all donation recipients as they proceed – or begin – to contribute to the gathering tsunami of world crypto adoption. If you realize anybody that might profit from one in all our grants in 2022, contact us.

Delivering compelling crypto content material 

This 12 months, Kraken Intelligence and Kraken Safety Labs created a few of our hottest content material of the 12 months together with a complete twelve-page information on the way to safely retailer your cryptocurrency, an in-depth analysis report that can assist you perceive why NFTs maintain a lot potential, and a information on the way to defend your fingerprint from being hacked. Enroll for our newest market analysis and bookmark our Safety Labs’ web page to remain updated on our newest experiences and white papers. 

Throughout social media, we had been blown away by the love our tweets obtained together with the Bitcoin S2F mannequin diagram, the Kraken Doge meme Elon Musk shared and our CEO Jesse Powell’s mega-bullish bitcoin worth prediction.

2021 marked one other pivotal 12 months for our authentic video content material aimed toward educating and provoking worldwide crypto adoption, together with our Polkadot parachain auctions defined merely.  

And, in 2021, our Buyer Expertise group developed an abundance of recent sources to assist transition individuals from fiat to crypto together with their most-read articles, Producing an API key and QR code for the Kraken Professional cellular app and our internationally seen article The place can I exploit Kraken?

Rising to satisfy international crypto demand

This 12 months, we doubled our international shopper base and workforce to satisfy a deluge of recent curiosity in crypto. Of the 1147 workers who joined the mighty Kraken in 2021, we added three individuals to key management roles together with:

  • Mike Davidson, VP of Design. Mike’s enter will assist to form our model and improve person experiences.
  • Pranesh Anthapur, Chief Individuals Officer. Pranesh will strategize and execute the scaling of our international workforce. 
  • Alex Chiocci, VP of Product Administration. Alex will launch strategic enhancements throughout Kraken’s product suite.

Because the crypto business and adoption continues to increase, Kraken plans to double our group once more to over 5000 individuals by the tip of 2022. We additionally introduced the acquisition of Staked, an infrastructure platform that permits for safe, cost-effective, and non-custodial crypto staking in one of many largest offers within the historical past of crypto. In case you are captivated with crypto, head over to our careers web page to view our newest job openings.

As individuals across the globe get up to the alarming devaluation of their fiat forex financial savings in 2022 they may proceed to flock to crypto looking for new connections, new belongings and new experiences. We shall be prepared, launching thrilling new services and products that can assist the entire world faucet into the limitless prospects that crypto will deliver. We are able to hardly look ahead to 2022 to start.

Till then, dwell lengthy and HODL. 🙂

Comfortable New Yr!

-The Kraken Staff



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