#KnowYourGrowth – Social Media Advertising 101

Whether or not going stay on Instagram involves you as naturally as respiration, otherwise you’ve taken out the trash twice to keep away from posting, today, a powerful social media presence is important for rising your viewers and sustaining a profitable inventive enterprise. However if you happen to actually need to get essentially the most worth out of your feed, you’re going to wish a couple of insider ideas. We invited our personal Stephan Brown, Companion Supervisor at Patreon, to share methods on constructing your social media model and selling your Patreon web page on Instagram, Youtube, and TikTok. Right here’s a recap of Stephan’s recommendation on making social media give you the results you want, not the opposite manner round.

The golden rule of social media is authenticity. Don’t let the ever-changing traits and sheer quantity of content material on the market overwhelm you. Simply concentrate on sharing your distinctive perspective and staying true to your individual story. This consists of letting your guard down and connecting along with your viewers by sharing your actual ideas and feelings. Private content material, or “Share Your Journey” posts, present your weak facet, providing glimpses into your struggles and triumphs. Your followers will begin to develop a way of loyalty in the event that they really feel such as you’re being actual with them.

Stephan’s second piece of recommendation comes straight from his private mentor: “Virality is enjoyable, however consistency pays the payments.” Put collectively a method and posting schedule you can keep long-term. In the end stepping into an everyday posting rhythm will make your social channels extra profitable and sustainable than hoping for an elusive viral second.

Social technique in a nutshell? Create constant, genuine content material, and your followers will stick round. 



Stephan has three guidelines for the sorts of content material followers like to see on Instagram.

Observe the 80/20 rule. Ensure that 80% of your posts are simply you; simply one thing that’s an genuine share about your life or one thing that will make you snort if you happen to got here throughout it. In case you work with manufacturers on sponsored content material, make certain to restrict these posts to twenty% or much less to maintain your feed as private as doable.

Let your voice be heard.  Share uncooked, trustworthy content material that’s necessary to you. As an illustration, considered one of Stephan’s hottest posts was a spontaneous and barely edited video about his personal expertise as a Black man in America through the top of Black Lives Matter protests in summer season 2020. As a result of he opened up vulnerably with out attempting to craft one thing that regarded or sounded good, his put up ended up hitting a chord with individuals all over the world, racked up 290,000+ views globally, and was even translated into Japanese.

Take into consideration your viewers. Discover out when your followers are most energetic, and put up then. Plus, don’t underestimate the ability of engagement. Attempt to reply considerate questions with considerate solutions as a substitute of solely responding with “Hello!” or “Thanks!” The extra you have interaction along with your viewers, the extra probably they’re to return again to your posts for years to return.



YouTube is a platform that may be particularly troublesome to develop on, so preserve these six ideas in thoughts when posting to set your self up for fulfillment.

  1. Create a vibrant, colourful header that stands out.
  2. Be sure that your descriptions are clear and concise.
  3. Title your movies with search engine optimisation (Search Engine Optimization) in thoughts. Every YouTube video is its personal hyperlink that may be searched on Google, so it’s necessary to consider searchability if you title content material by utilizing fashionable phrases if you happen to can.
  4. Make your thumbnails as thrilling, stunning, or enjoyable as doable to encourage clicks.
  5. Allow finish screens in your movies. That manner, individuals will likely be prompted to click on by way of to a different piece of your content material on the finish of every video. It’s a robust software for protecting your viewers in your web page.
  6. Think about constructing a presence on one other platform after which shifting to YouTube upon getting an viewers that may observe you. This can assist you get your foot within the door on the notoriously troublesome platform.



Listed here are a couple of recommendations on Gen Z’s platform of selection.

Some fast ideas: Vertical movies carry out finest on TikTok, and the algorithm prioritizes content material that’s longer than 5 seconds. So preserve that in thoughts—it’s going to have a huge effect in your viewership.

The science of storytelling: TikTok’s feed is limitless, so that you solely have a couple of seconds to get individuals to cease and watch your video. Observe what Stephan calls the “cease, watch, shock” methodology of crafting movies to face out from the group. Embrace one thing fascinating and scroll-stopping throughout the first two seconds. Then, make certain your video builds, telling some sort of story to maintain individuals engaged. Final, make certain your video features a twist individuals didn’t see coming, so that they’ll really feel like watching the video was price it.

It’s all in regards to the app: Attending to know the app’s ins and outs will assist develop your viewers in two huge methods. First, TikTok has stable built-in enhancing options. You gained’t want skilled instruments to make nice movies if you happen to take a second to be taught those actually at your fingertips. Second, you could have one of the best probability to draw followers if you happen to get to know (and perhaps love) what’s trending. By protecting a finger on the heartbeat of TikTok content material, you possibly can create content material in dialog with different fashionable movies. We’re not saying it is best to drop every thing to be taught the piupiu dance, however realizing, and sometimes taking part in off, current fashionable content material can provide your movies extra relevance and attract an entire new crowd.

Put up as usually as you need: TikTok’s algorithm helps you to put up as many movies as you need again to again (to again to again), and so they all have an equal probability of getting observed. Simply bear in mind to attempt to put up at a time when your viewers is awake (until you’re some sort of wunderkind working a worldwide operation)!


With regards to sharing their Patreon web page, most individuals inform Stephan they’re nervous about sounding sales-y or annoying their followers. However there are a couple of methods to encourage your social media viewers to grow to be patrons with out impersonating a used automotive salesman.

First, create posts teasing your patron-only content material. This reveals the remainder of your viewers what they’re lacking and creates some good ole’ customary FOMO. Attempt making trailers for cool advantages you’ve received within the works. In case you use an off-the-cuff tone, such as you’re simply speaking to a good friend about one thing you’re wanting ahead to, you possibly can keep away from feeling such as you’re starring in a industrial.

Second, attempt posting extra informal IG Tales that point out your Patreon web page or deliver it up naturally in your movies and others you’re featured in. That manner, it’s not the main target of dialog, however you’re subtly reminding your viewers that you’ve a presence there. On YouTube, embody your Patreon web page in your video descriptions and point out what you provide your patrons in your movies.

On TikTok, you possibly can add a hyperlink in your bio in order that if viewers go to your web page, they’ll additionally discover out about your Patreon group.

Whether or not DMing with followers is one of the best a part of your day, otherwise you see posting as a mandatory evil, social media is a robust software for creatives. Lean into a few of these finest practices to take advantage of out of your time spent on-line. While you let your genuine self shine by way of (together with paying consideration to some of Stephan’s ideas and methods), you possibly can develop your viewers and, with it, your inventive enterprise.

For extra social media recommendation, watch Stephan’s full workshop right here.

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