Kickstart Information for Launching a Podcast on Patreon



We don’t suppose something ought to get in the way in which of you attaining your objectives, particularly not time-sucking sign-up duties. That’s why we made launching your Patreon a fast and simple course of. You may spend as a lot (or as little) time as you need selecting your options and laying out your content material earlier than sharing your web page with the world. Should you’re nonetheless feeling a bit hesitant, keep in mind that your web page is rarely everlasting. We perceive that your objectives may shift and your wants could change. That’s why you may add options, delete tiers, and edit choices anytime after you launch.

Construct your web page

Design your membership

We suggest month-to-month upfront billing, so new patrons get charged immediately once they join your Patreon and get speedy entry to all earlier posts for his or her tier.

Customise your web page

Your Patreon is sort of a handshake. It’s your probability to make an amazing first impression together with your potential followers, so have enjoyable with it.

Be daring together with your branding

Contemplate a reputation that makes individuals really feel like they’re becoming a member of a membership or neighborhood moderately than simply sitting within the viewers. These little particulars keep on with individuals and can make you stand out in a sea of podcasters.

Say hiya

After you have individuals’s consideration, it’s time to reel them in. Introduce your podcast with a brief welcome video and written publish explaining to everybody what your Patreon is all about.

Want a step-by-step information? We’ve acquired that:

Select what you wish to supply your patrons

You understand your followers finest. Take into consideration what makes your neighborhood particular and what would add worth to your patrons’ general Patreon expertise. Simply make sure that your presents are easy, simple, and manageable — and don’t be afraid to experiment. We propose checking up in your advantages each few months to see in the event that they’re sustainable and thrilling in your neighborhood.

Design your tiers

Simplicity is vital. Anyplace between one and three tiers is an effective possibility for many creators, however three actually appears to be the candy spot the place patrons have sufficient choices with out leaving them (otherwise you!) feeling overwhelmed.

Choose your advantages

Patreon permits you to utterly customise your advantages at each tier. Should you’re on the lookout for some concepts, these are the highest advantages podcasters supply their patrons:

And when doubtful, simply ask! Ballot your followers on social media to see what sorts of unique advantages they’d wish to see.

On the lookout for inspiration? Try what different podcasters are providing:

Selecting tiers and advantages for podcasters

The hosts of ‘{Couples} Remedy’ stroll via why holding tiers and advantages easy pays off.

Select what you’ll get in return

Patreon ought to really feel like a mutually helpful scenario the place each you and your followers are getting probably the most out of the platform. That signifies that whereas it’s vital to ensure your patrons are taken care of, you’ll additionally must ensure you’re selecting the best worth in your work that accurately displays its worth.

Value your tiers

There’s no magic quantity in the case of pricing. It’s as much as you to determine what’s going to work in your fanbase and what is sensible based mostly in your advantages. Most podcasters begin their tiers at $5, which matches the worth of extras like bonus episodes, early entry, and Discord advantages. Plus, patrons who pledge between $5 and $8 normally stick round longer than patrons who sit at different tiers.

How podcasters promote their Patreon

‘True Crime Obsessed’ promotes their “binge-able” patron-exclusive library throughout pre- and mid-roll segments. Right here’s why.

Launch your Patreon

Begin with a gentle launch
Begin importing episodes so your web page is populated earlier than you formally launch. E mail, textual content, or name your loved ones and associates to allow them to know that your Patreon is up and working, and have them test it out earlier than you are taking it public. That gives you time to collect suggestions, make adjustments, and hopefully acquire your first handful of patrons.

Unfold the phrase

When you’ve performed a gentle launch together with your internal circle, it’s time to shout it from the rooftops. Put up your web page on social media, ask associates to unfold the information, or discover methods to work it into your day by day conversations. Do no matter it’s worthwhile to do to unfold the phrase. Nevertheless you select to make the announcement, attempt to lead with worth. Be clear on what your patrons will get, how typically they’ll get it, and the way their membership will allow you to maintain creating.

Listed here are a couple of methods to casually sprinkle Patreon into your day by day content material to introduce it to your viewers:

  • Give a shoutout to your patrons throughout episodes
  • Tease patron-only episodes on social media
  • Share fascinating matters of dialog taking place in your Discor
  • Promote an unique occasion or livestream

To go additional:

With these easy steps, you’ll have your Patreon able to go very quickly. If you wish to dive deeper into any facet of your web page, profit choices, or pricing, try all our assets for podcasters on Patreon U.

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