[INTERVIEW] Thomas Rummel, Vice President, Journey Rewards AIR MILES Reward Program

In the present day we characteristic Thomas Rummel, Vice President, Journey Rewards AIR MILES Reward Program. In the present day, he’ll share his ideas with us on the brand new AIR MILES Flights platform. Thanks Thomas for taking the time to reply our questions, looks like that is only a stepping stone for heaps to return. Trying ahead to what else you’ve got in retailer!

1) Please inform us about your self and your function with AIR MILES.

Because the Vice President of Journey Rewards on the AIR MILES® Reward Program, I oversee AIR MILES journey rewards and lead my workforce in creating an modern, best-in-class and digital-first rewards expertise that drives collector pleasure and engagement in this system whereas delivering worth again to our companions. I joined AIR MILES in 2021 with 30 years of expertise in journey and tourism.

2) We heard concerning the new AIR MILES Flights platform – are you able to inform us extra about it and the way it differs from the earlier flight-booking platform?

As certainly one of Canada’s largest journey suppliers, and with practically 30 years of serving to to show collectors’ on a regular basis purchases into unforgettable flights, the AIR MILES Reward Program was excited to launch a wholly new flight-booking expertise on November 18, 2021. With the brand new AIR MILES Flights platform, we’re giving collectors what we prefer to name flexibility in flight. Canadian travellers can now select their airline (together with not too long ago added airline companions Air Transat, Emirates, Etihad, Icelandair, Qatar Airways and extra); class of journey (together with Premium Financial system, Enterprise and First-Class); departure location from nearly any departure location on this planet; and even how they pay. Now travellers can ebook a ticket with a bank card and get AIR MILES Reward Miles, or they will redeem AIR MILES Dream Miles™. Plus, one of many extras we’re notably enthusiastic about is the power for collectors to double-dip and earn airline loyalty rewards along with AIR MILES Reward Miles on eligible fares booked with a bank card. With market pricing, the AIR MILES Flights platform additionally gives Canadian travellers the most effective obtainable fares and no reserving charges for tickets bought by bank card. After we got down to introduce our new flight platform, our purpose was to offer travellers with extra selection, flexibility and transparency than ever earlier than – we’re proud to have adopted via on that promise.

What prompted Air Miles to make these modifications?

We’ve been present process a metamorphosis in our quest to offer collectors with a loyalty program that gives extra selection, flexibility and worth. When world journey got here to a halt throughout the pandemic, we made enhancements to the redemption worth on non-travel rewards and offered collectors with new methods to earn Miles. Nonetheless, with 30 years of turning on a regular basis purchases into journey recollections, we realized that the “return to journey” expertise would look completely different for a lot of Canadians. With this in thoughts, and with direct enter from collectors, we designed our new AIR MILES Flights platform to offer extra selection, flexibility and transparency. And with 70% of collectors expressing a want to return to journey, we knew the time was proper. AIR MILES Flights turned the cornerstone of a collection of enhancements that we introduced in October and that gives extra methods to earn, extra methods to redeem and extra promo alternatives.

What’s the rationale behind the dynamic pricing characteristic?

The brand new AIR MILES Flights reserving platform places management again within the arms of Canadian travellers by providing them extra selection, flexibility and transparency. Canadians can now select their airline, class of journey, departure location, and even how they pay. In contrast to our earlier flight-reward reserving system, which used zone fares, our present flight pricing is set by {the marketplace}. Which means that collectors can ebook with confidence realizing they’re getting the most effective obtainable fares wherever they select to fly and nevertheless they select to pay, whether or not by bank card or by utilizing Dream Miles.

What else can we look ahead to sooner or later?

Whereas we’re excited to formally launch our AIR MILES Flights platform, we’re simply getting began. That is merely step one in our journey to proceed refining and bettering the travel-booking expertise for Canadians. We encourage collectors to remain linked as we proceed to roll out additional enhancements in 2022 and past.

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