[INTERVIEW] Rick Neuman, Chief Expertise Officer at AIR MILES



Right this moment, we function the brand new Chief Expertise Officer (CTO) at AIR MILES, Rick Neuman, who will lead the technological innovation,  growth and dissemination forward of its thirtieth anniversary. He brings a wealth of expertise from Flipp, Sears Canada, Canadian Tire and Walmart. Thanks for taking the time to reply our questions Rick, we’re trying ahead to the brand new initiatives that you’re answerable for!

1. Please inform us about your self and your position with AIR MILES?

I’m becoming a member of AIR MILES with greater than 17+ years of expertise within the retail, advertising and marketing, e-commerce and know-how sectors, and with an MBA, Advertising and marketing, from the Schulich College of Enterprise, York College, and a Bachelor of Commerce from McMaster College. Plus, I’ve labored for among the most-recognized retailers within the nation together with Canadian Tire, Sears Canada, Walmart Canada and, most not too long ago, Flipp. In my new position as Chief Expertise Officer at AIR MILES, I’m accountable for overseeing the event and dissemination of know-how for our collectors and our companions to assist obtain our enterprise targets. One among my objectives in becoming a member of AIR MILES is to encourage an atmosphere of collaboration – with associates, companions and collectors alike – and innovation in an effort to design buyer experiences that construct significant connections with customers and foster long-term loyalty.

2. Why did you determine to work with AIR MILES?

AIR MILES is Canada’s most acknowledged loyalty program with 10 million lively collectors, a collector card swiped 1,000 instances each minute, a reward redeemed each 2 seconds, and greater than 100 billion Miles issued over the previous 30 years. AIR MILES represents worth and belief amongst Canadian customers and I wished to be part of that. And, there couldn’t be a greater time to be becoming a member of the AIR MILES Reward Program group. I’ve been so impressed with the latest adjustments AIR MILES has made to their program, together with the brand new route of the model and adjustments to management. I’m significantly excited concerning the digital transformation we’re embarking on; it is going to see AIR MILES deal with data-driven insights to tell change and make the most of personalization. Plus, AIR MILES hasn’t had a CTO for a number of years, so this is a chance to actually construct the digital transformation from the bottom up. AIR MILES is altering what it means to be a loyalty program, and I’m excited to be part of this loyalty revolution.

3. What experience do you convey to AIR MILES?

My experience spans throughout the retail, advertising and marketing, e-commerce and know-how sectors. I’m becoming a member of AIR MILES from Flipp, the place I used to be the Chief Product and Expertise Officer. Previous to that, I spent almost a decade with the most important retailer on this planet – Walmart. Because the Vice President, Expertise Technique and Merchandising Expertise at Walmart Worldwide, I created product and know-how technique for Walmart groups world wide and, because the Govt Vice President of eCommerce and Expertise for Walmart Canada, I led digital progress packages together with the launch of On-line Grocery, the creation of the Walmart Market, the launch of the net child registry program, and the introduction of a nationwide in-store pickup program. Other than my sensible expertise, I’ve a strong observe document of main massive groups and bettering technique, collaboration and supply. However what I’m actually identified for is being “customer-obsessed,” so I’m enthusiastic about bringing to the desk my ardour for constructing customer-centric know-how to enhance the shopper expertise and, finally, develop income.

4. What initiatives are you engaged on that collectors can sit up for?

By means of our digital transformation, we’ll be taking a look at methods to make use of our information to tell change for our companions and collectors. A tangible change we wish to see within the fast future is to enhance our cellular app. Our app solely has a three-star ranking, so we all know we’re not assembly our collectors’ expectations or wants on this house. With the app, and throughout this system, there’s a possibility to make the most of the ability of our information to construct personalization at scale. We are able to improve the relevancy for collectors, primarily based on their particular person expectations of what this system can do for them, whereas working with our companions in new and thrilling methods to enhance the collector expertise on a nationwide scale.

5. Thanks on your time, any closing ideas?

I’m actually trying ahead to spearheading the expansion potential of an iconic Canadian model with 30 years of first-party, behavioural information on hundreds of thousands of Canadians. I see a lot potential within the progress trajectory of AIR MILES and I’m energized concerning the prospects forward. Sure, there are actually areas we will enhance upon however, with a willingness to speculate and a deal with know-how to rework the enterprise, we’ll ship on the expectations of the hundreds of thousands of Canadians carrying our card of their wallets and having our app on their telephones.


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