How Success Occurred for Nick Brown, Co-Founding father of Imaginary Ventures

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Nick Brown is co-founder and managing associate at Imaginary Ventures, a enterprise capital agency targeted on the intersection of know-how and retail. Based in 2018 in partnership with former CEO of Web-A-Porter Natalie Massenet, Imaginary’s portfolio consists of a few of the most well-known, industry-defining manufacturers, platforms and entrepreneurs.

Nick Brown

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Entrepreneurship has been a driving theme all through Brown’s life from a younger age, having seen the danger and reward play out when his father left a longtime job to exit on his personal. This expertise instilled in Brown an intrinsic understanding that it’s pure to need to construct a enterprise from the bottom up. This entrepreneurial spirit is what led Brown to query his path as an analyst, a job he jumped into after graduating from Harvard. He rapidly realized it was the inventive parts of finance that he discovered thrilling, and he started to gravitate towards shopper product offers that spoke to the broader shifts taking place within the retail and ecommerce area. 

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Brown determined to take a leap of religion career-wise in quest of a chance that allowed him to have a extra hands-on position within the innovation and alter taking place throughout shopper industries. This in the end led Brown to affix enterprise agency 14W, the place he performed an integral position in figuring out and supporting the founders and types redefining the retail {industry} by way of modern, direct-to-consumer fashions. On this position, Brown spearheaded the agency’s investments within the preliminary financing rounds for manufacturers together with Goop, Out of doors Voices, Moda Operandi and The Actual Actual. By way of these ventures, he gained a deep understanding of what it takes for a model to achieve success within the fast-evolving shopper world of tomorrow.

In 2017 Brown was linked with Natalie Massenet, an ecommerce pioneer who redefined the posh retail {industry} when she launched Web-A-Porter in 2000. Brown acknowledged her distinctive capacity to construct a staff and take into consideration future retail tendencies, and upon studying that she’d began the shell of a enterprise capital agency, provided to lend his experience as an early-stage investor in shopper corporations to her expertise as an operator who turned a start-up right into a multi-billion-dollar world retailer. After two years of engaged on offers collectively, Brown and Massenet acknowledged the “alternative to construct an amazing agency that was targeted on the shopper journey and the shopper pockets in a singular means,” and Imaginary Ventures was born. 

Along with Massenet, Brown has grown Imaginary Ventures to incorporate two funds that assist the visionaries and types redefining the patron world, together with Everlane, Reformation, Glossier, SKIMS, FarFetch, Common Normal, Each day Harvest and others. Brown and Massenet’s mixed expertise brings an unparalleled benefit, differentiated perspective, immersive community and a deep and different understanding of shoppers to their portfolio corporations.

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