On Saturday, Hiroshi Lockheimer, senior vp of Android, Chrome, Chrome OS, Play and Photographs at Google, responded to a Wall Avenue Journal article detailing Apple’s iMessage “lock-in” technique. In his tweet, Lockheimer accused Apple of being “disingenuous” and stated that the corporate makes use of “peer stress and bullying” to promote its merchandise.
Apple’s iMessage lock-in is a documented technique. Utilizing peer stress and bullying as a approach to promote merchandise is disingenuous for an organization that has humanity and fairness as a core a part of its advertising and marketing. The requirements exist at present to repair this. https://t.co/MiQqMUOrgn
— Hiroshi Lockheimer (@lockheimer) January 8, 2022
Android’s Twitter account took Lockheimer’s facet, retweeting his tweet and including, “iMessage mustn’t profit from bullying.”
iMessage mustn’t profit from bullying. Texting ought to convey us collectively, and the answer exists. Let’s repair this as one business. https://t.co/18k8RNGQw4
— Android (@Android) January 8, 2022
The referenced WSJ article facilities round the way in which iMessage pressures customers to change to iPhone by excluding non-iPhone customers from sure options, like the looks of a blue textual content bubble. One interviewee recounts the stress, saying she was requested “Who’s inexperienced?” when she switched to Android, referring to the inexperienced textual content bubble that Android customers have when messaging iPhone customers.
Paperwork revealing Apple’s technique had been made accessible in a courtroom argument between the corporate and gamemaker Epic Video games Inc., which claimed Apple had a monopoly over the distribution of apps on the iPhone. Inside the uncovered emails a number of executives debated whether or not to permit iMessage to develop into accessible to Android customers, however they finally determined towards it.
“Within the absence of a method to develop into the first messaging service for [the] bulk of cellular phone customers, I’m involved the iMessage on Android would merely serve to take away [an] impediment to iPhone households giving their youngsters Android telephones,” Craig Federighi, Apple’s chief software program government, stated in a 2013 electronic mail.
Its efforts look like working. In response to a survey cited by the article, 40% of U.S. customers use iPhones, however amongst these aged 18 to 24, greater than 70% are iPhone customers.