EasyMoney launches app in response to investor demand

EasyMoney has launched a brand new app for traders, which is accessible now on each Apple and Android gadgets.

The app was developed in response to investor demand, and it’s a part of the peer-to-peer platform’s plan to make its service as user-friendly as potential.

“It’s at all times been on the on the roadmap, just about from day one,” says Jamie Learmonth, chief know-how officer at EasyMoney.

“It turned a precedence internally as soon as the demand turned obvious. This 12 months we noticed half our traders visiting our web site on a cellular gadget”.

“We needed to first get folks utilizing our service on the net after which we began to see what number of of these folks have been truly visiting the web site on their cellular. We took that consumer suggestions and used that to develop a a lot less complicated cellular expertise by the app.”

Learmonth has been with EasyMoney for the reason that platform’s inception in 2017, and he says that an app launch was at all times a part of the plan for the P2P lending platform.

When designing the app, Learmonth and his workforce aimed to deliver at the least 80 per cent of the web site’s performance to the app and to make it as intuitive as potential.

They observed that various EasyMoney prospects have been within the behavior of checking their stability a number of instances a day, so the app was designed to permit customers to view all of their account info and stability at a look.

“One of many frequent items of suggestions we acquired was folks get annoyed if an app doesn’t present all of the performance that they use often, they usually need to maintain going again to the online to do one thing,” Learmonth explains.

“So it turned key for us that we needed to keep up as a lot performance as we now have on the net as potential on our cellular software.”

This implies open banking integration, at-a-glance account particulars, investing, withdrawing and a speedy join course of for brand spanking new traders who could also be accessing the platform for the primary time through a cellular gadget.

The platform is concentrated on making its app the perfect within the enterprise, for brand spanking new and present customers alike.

“Normally, the fintech and finance area have moved increasingly in the direction of cellular, the place historically you might need mentioned that folks favor to deal with their monetary affairs on a pc,” Learmonth explains.

“However now, folks count on your service to be very simple to make use of through a contemporary cellular app to even stay related. We’ve spoken to some youthful traders who truly select their suppliers based mostly on the standard of their cellular apps.”

Going ahead, EasyMoney goals to offer extra transparency and to offer its customers extra management over their funds. Extra product launches are deliberate, together with the platform’s seasonal cashback provides.

Within the meantime, the EasyMoney app might be discovered within the App Retailer and on Google Play the place it’s free to obtain and simple to make use of.

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