City Swan desires to make date nights thrilling and accessible


For a lot of younger folks in relationships, it may be a problem to try to discover enjoyable and attention-grabbing issues to do for dates. 

Because of this, shut associates Dean Gruskin, Jason Solar and Josh Israeli arrange date night time market, City Swan, aiming to resolve the issue of dangerous and boring relationship experiences. 

City Swan co-founder Dean Gruskin says that from private expertise, the group observed that it was troublesome to organise enjoyable dates and that there have been only a few choices on the market for these desirous to do one thing extra thrilling than dinner and drinks. 

“The whole technique of organising dates was tiresome. We felt there was a necessity for a market that gives date nights which can be attention-grabbing and thrilling in an accessible approach and that additionally caters to a youthful demographic,” he mentioned. 

“Most experiences offered on-line are aimed in direction of older millennials or child boomers – there was nothing for the youthful generations.” 

After bootstrapping early variations of the platform, the group was in a position to make use of the continued lockdowns to their benefit to enhance their product. 

“Lockdowns had been actually a problem for us, nonetheless, we got here to understand that it was a blessing in disguise,“ Gruskin mentioned.

“It allowed us to give attention to constructing our new platform and getting the product proper with out having to spend advertising and marketing {dollars}.” 

The City Swan group has been working with Antler on rising and scaling their current enterprise, a partnership which Gruskin believes has been extremely helpful for his or her enterprise. 

“That point with Antler actually bought us ready to be pitching to traders and to be prepared to talk with VCs in addition to serious about the long term plan,” he mentioned.

“Excited about the place the enterprise can go sooner or later. Simply all the time having that useful resource accessible when you’ve got a query about startups or elevating capital and having these business consultants you could speak to is simply so priceless.” 

Since Antler’s funding, City Swan has raised a subsequent funding spherical from early-stage traders and plans to quickly develop the platform in Australia in 2022, whereas the group has ambitions to construct a worldwide model and launch new merchandise over the approaching years. 

“We’d wish to be worldwide within the subsequent 5 years,” says Gruskin, “in addition to having totally different choices associated to creating {couples}’ relationships extra thrilling, related and usually more healthy.” 

  • Startup Day by day is the official media companion of Antler in Australia.



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