An entrepreneur who raised $1 million in 24 hours to construct a $100 million pub empire in simply 7 years reveals 4 issues it is best to by no means say to traders


In 2015, I discovered a cracker of a pub on the market.  The worth tag?  Round $4 million.

At the moment, I didn’t have the funds to purchase it myself, so I went to my community, pitched the idea, and all of them mentioned, ‘Certain Steve, we’ll spend money on that!’  Off the again of these verbal ensures, I signed the contract and purchased the pub. 

After I went to gather the funds from my ‘traders’, they’d all modified their minds. Because of this, I needed to elevate $1 million in a day, or be sued for $4 million!  

I did elevate the cash in the timeframe, but it surely was a really hectic day, to say the least.  

I turned that one pub right into a multi-pub empire valued at $100 million, and I now function a personal fairness fund that buys and sells pubs, and delivers nice returns to my traders. 

That early expertise of elevating capital taught me a fantastic deal about how not to boost capital, significantly about what not to say to traders when pitching for his or her funds.  I’ve found there are 4 phrases it is best to by no means utter.


“It’s simply me.”

Buyers prefer to suppose that there’s extra to the operation than simply you.

It provides them confidence to know that when you get sick or go away, the enterprise received’t fold.  However what whether it is simply you?

How will you seem larger with out misrepresenting the reality?  

The fact is you might not have any employees but, however that doesn’t imply you don’t have a workforce. 

Take into consideration all of the suppliers that assist your corporation – your accountant, lawyer, social media supervisor, bookkeeper, net developer and others.

They’re all a essential a part of your workforce, so embrace them within the pitch deck and let traders know that your corporation has the assist of a variety of specialists, and that it’s not ‘simply you.’


“We’ll go broke if we don’t get this funding.”

After I was racing round elevating my million {dollars} in a day, the truth was I used to be frantic. 

Did I let my potential traders know that? Completely not. 

The scent of desperation doesn’t instill confidence.  Nobody likes to board a sinking ship, so even when you’ll go broke when you don’t get funding, don’t let on.

Clearly, you may’t be dishonest about your scenario, however you don’t should sign how determined issues actually are. 

As laborious as it could be, act assured, upbeat and constructive. That’s what they’re actually investing in.


“I’ve by no means failed earlier than.”

Imagine it or not, some traders will solely spend money on enterprise house owners who’ve already failed. 

A well-known Australian entrepreneur, the founding father of a billion-dollar tech agency, spectacularly misplaced $20 million of traders’ cash on one in all his earlier forays. 

His future traders had been pleased with that consequence (primarily as a result of it wasn’t their cash), but additionally as a result of they knew they’d profit from that entrepreneur’s $20 million ‘training’.

Should you get requested about what failures you’ve had, don’t say ‘none,’ as a result of it’s in all probability not true, and whether it is, it received’t win you any kudos from the traders as they’ll suppose you’re too inexperienced to handle their cash.  

Should you do want to speak about your failures, body them positively as a studying expertise and reveal the way you’ll deliver these classes to this new endeavour.  


“The paperwork is coming”

Nothing speaks ‘novice’ greater than pitching a fantastic concept with out having the requisite paperwork to again it up.

Should you’re sourcing traders, be certain that your Info Memorandum (or Enterprise Plan), and Utility Type are all able to go. 

Not having it prepared won’t solely dampen the investor’s enthusiasm, however it should delay the signing of the paperwork. 

Get your paperwork sorted earlier than you begin pitching.

Buyers are an important supply of funds for visionary entrepreneurs and understanding the right way to pitch for funding is essential if you wish to develop.  Observe these easy tips when pitching for his or her funds and also you’ll discover success. Hopefully you’ll by no means have to boost $1 million {dollars} in a day like I did, however when you do, a minimum of you’ll know what not to say.

  • Stephen J. Hunt is the creator of Discover. Construct. Promote. (Wiley $29.95) and founding father of Hunt Hospitality. 




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