5 Predictions and Developments in Crowdfunding To Watch In 2022

What does 2022 have in retailer for crowdfunding? To seek out out, we dug into the information and tapped our fellow Indiegogo staff members to see what traits had gained momentum within the second half of 2021 and had been more likely to proceed rising. We found the classes, nations, and behaviors we predict will dominate 2022. Under you’ll discover 5 predictions and traits in crowdfunding to observe in 2022. 

There can be extra interactions between backers

Indiegogo’s neighborhood is getting extra tightly knit! With commenting options changing into extra superior on Indiegogo, backers are participating with one another on marketing campaign pages and turning each marketing campaign web page into a spot the place they will chat with one another in regards to the initiatives they love. Commenting and neighborhood interplay will develop from 2021 ranges as customers higher perceive neighborhood interactions and learn how to join. 

“There’s no extra true sense of neighborhood than when Indiegogo customers unite round a typical ardour, concept, or expertise. We all know that backers like to see their concepts integrated into the tip product, and that entrepreneurs profit immensely from listening to straight from their neighborhood,” says Angela Keck, Indiegogo’s neighborhood supervisor. Angela labored intently with our Product staff in launching our Open Feedback function this yr. “In 2022, we’ll proceed to construct much more options that allow backers, entrepreneurs, and all Indiegogo customers to interact in dialog, share insights and knowledge, and naturally assist entrepreneurs convey their initiatives to life.”

Backers will search for extra sustainable and climate-friendly options to on a regular basis challenges

2021 was a BIG yr for power and inexperienced tech initiatives on Indiegogo. It was the fourth highest class when it comes to funds raised, bringing in additional than $19M USD collectively. And for a lot of inexperienced tech initiatives, 2021 was solely the start. A few of 2021’s prime inexperienced tech and power initiatives are nonetheless funding on our platform in InDemand. Generark Photo voltaic Generator can maintain seven days of energy and is a dependable and inexpensive backup energy supply for any family. FROST SUMMITS is an IoT good photo voltaic charger and pocket-sized energy financial institution pack made particularly for excessive outside situations. ElecHive is a small, highly effective generator that may present 2,200W of energy output, identical to an ordinary wall socket. GoSun launched their tenth marketing campaign, elevating funds for Chillest, a photo voltaic cooler that doesn’t want ice to assist cut back water waste. With curiosity in inexperienced tech exhibiting no indicators of slowing down, we predict that 2022 goes to be one other blockbuster yr for the class.. There are already a lot of unimaginable sustainable campaigns planning for a 2022 launch. Hold your eye out for them by testing our inexperienced tech assortment, which we all the time replace with our newest campaigns.

“2021 marked inexperienced tech’s debut in crowdfunding. We expanded our Vitality and Inexperienced Tech class to such nice impact that Forbes known as Indiegogo an business chief in inexperienced tech and sustainability,” says Stacy Bradford, our Senior {Hardware} Supervisor. Stacy led the initiative for class growth into inexperienced crowdfunding campaigns and co-hosted our Earth Day Digital Hangouts convention with local weather and round financial system changemakers. “For 2022, we’re trying to construct on this by redoubling our efforts across the class. We’ll be working to strengthen our business management by increasing our neighborhood of conscious backers who’re in search of modern and sustainable options to concepts that matter to them.”

Indie artists will discover their audiences

Artistic initiatives, on common, are persevering with to see extra success on Indiegogo. Although we noticed a slight lower within the variety of inventive initiatives in 2021, the funds raised by inventive initiatives grew each general and per mission when in comparison with the earlier yr. For only a sampling of the inventive initiatives that had been featured on Indiegogo in 2021, you may take a look at LUNAR: The Jewish-Asian Movie Venture Season 2 and find out how one among their lead creators spends a typical day in her life, get a glimpse of how the filmmaker behind Portraits of a Household tailored the true story of a Filipino-Canadian household, take a look at the feminine auteurs who’re making waves within the male-dominated horror movie business, and take a peek on the Star Trek Voyager Documentary that grew to become our most funded inventive mission in 2021. We anticipate 2022 to be one other fruitful yr for inventive initiatives on our platform. 

“Indiegogo is a spot the place backers can uncover new music, artwork, and movie initiatives from artists that may usually battle to discover a vast attain,” says Andrew Tarvis, Enterprise Intelligence Supervisor at Indiegogo who companions cross-functionally with varied groups to watch and monitor the efficiency information of campaigners, backers, and classes inside the platform. “We’re excited to see that inventive initiatives are gaining extra traction on the platform and stay up for seeing this pattern proceed within the coming yr.” 

“Indiegogo began as a spot for creatives to attach with these enthusiastic about their work,” provides Nalin Chuapetcharasopon, Sr. Supervisor of Marketing campaign Technique at Indiegogo who hosted a collection of Instagram Lives with creators and advocated for underrepresented campaigners in our Fellowship Program this yr. “We’re thrilled to see the creator financial system, one of many quickest rising segments of small companies, proceed to thrive on our platform. We’re proud to be a spot the place creatives can join with their followers.” You’ll be able to take a look at all of our most up-to-date inventive choices right here.

Backers will begin touring once more

With vaccines changing into extra widespread, we predict that journey and out of doors gear can be huge in 2022. Traditionally journey and outside has been one of the crucial fashionable classes on Indiegogo and, wanting forward, we’re gearing up for an enormous yr for gear. 2021 noticed the return of a few of our neighborhood’s favourite journey campaigners in addition to the debut of some modern newcomers. Nomad Lane, which makes smooth and practical journey luggage, launched their second Indiegogo marketing campaign in 2021 for the Origami Tote and its creator shared why she selected to design the bag she wished already existed. Crowd favourite PAKT launched their adaptable Wherever Journey Bag Assortment in September. Campo Designs showcased their convertible cover shelter which, as its Advertising Director Belinda Encarnacion defined, was created to maximise versatility. You’ll be able to discover different thrilling journey and out of doors campaigns right here.

“In keeping with the Outside Business Affiliation, out of doors recreation sees $887 billion in client spending every year. This coupled with the post-COVID-19 local weather has supercharged curiosity in out of doors recreation actions and the services related to it from mountaineering tools to tenting companies,” says Nalin. “We’re excited to assist entrepreneurs of this rising phase by serving to them take their merchandise to market on Indiegogo.”

{Hardware} and tech crowdfunding is poised to develop in reputation in Japan

Since launching in Japan in 2020, Japanese Indiegogo initiatives have elevated funds raised 4x year-over-year and that’s a pattern we anticipate to proceed. Indiegogo prides itself on being a world platform and we love that we’re capable of welcome new campaigns from a various set of nations for backers from all around the world. And with localized assist and outreach, we are actually capable of join Japanese campaigns with Japanese backers. We additionally partnered with Japan Exterior Commerce Group (JETRO) to give entrepreneurs in Japan extra assist for launching profitable crowdfunding campaigns. In 2021 Indieogo partnered with smaller and enterprise campaigners alike and helped enterprise corporations discover new audiences and check small runs of latest merchandise. 

“The yr 2022 can be an fascinating yr to observe Japan’s {hardware} startups. Japanese startups raised nearly $7B USD in 2021, and it’ll enhance to $10B USD yearly in a couple of years in keeping with Forbes Japan. Nearly all of the nation’s entrepreneurs we all know are planning to problem the worldwide market. We’re excited to assist them to attach with shoppers with numerous appetites to expertise modern {hardware} expertise,” says Nobuko Oshima, our Enterprise Growth and Partnership Lead who labored to launch and develop Indiegogo’s presence in Japan. Noteworthy campaigns in 2021 included ZEROOTIME, a full skeleton tourbillon males’s watch, SMARTCOBY, a particularly transportable and handy energy financial institution, and Off-Ear headphones, a launch from Sony designed to be comfortably worn whereas operating. As for what’s subsequent, you gained’t need to miss MOONRAKERS, a vegan leather-based coat from Toray coming quickly in 2022. To see extra, take a look at our Made in Japan assortment.


WATCH our particular Yr in Evaluation video the place we have a look again on the High 10 Crowdfunding Campaigns of 2021, together with a couple of honorable mentions. Did your favorites make the checklist?

Need to have a look again at 2021? Try the remainder of our Yr in Evaluation and browse in regards to the prime campaigns from 2021. Plus, coming quickly on the weblog: key takeaways from 2021 and why we dubbed 2021 the Yr of the Backer!

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