2021 Was the Yr of the Backer on Indiegogo

Indiegogo launched quite a few thrilling initiatives in 2021 to assist entrepreneurs and creators ship on their guarantees to backers and create campaigns that our group will love. Whereas Indiegogo has at all times aimed to assist campaigners in hitting their objectives and serving to backers, 2021 is the yr we actually kicked it up a notch. That’s why we’re dubbing 2021 The Yr of the Backer – as a result of when entrepreneurs and creators are supported, it helps the whole Indiegogo group have a greater expertise on our platform. Under you’ll see 5 of our high initiatives this yr. 

However first, WATCH our particular Yr in Overview video the place we have a look again on the High 10 Crowdfunding Campaigns of 2021, together with a number of honorable mentions. Did your favorites make the checklist?

We enhanced Belief and Security Measures with new applications and a Crowdfunding Belief Alliance with GoFundMe

Neighborhood and belief are the inspiration of crowdfunding. And, to be candid, Indiegogo hasn’t at all times lived as much as our backers’ expectations. Matching the ethos of the late 2000s, Indiegogo was based as an open platform the place anybody might elevate cash for nearly something, with little restriction. However “open” isn’t what our group desires. So this yr we launched a variety of initiatives that put group and belief on the coronary heart of every little thing we do. We overhauled and expanded our Belief & Security group with an eye fixed towards the last word aim of with the ability to proactively vet the 1000’s of campaigns reside on our platform every single day. We created an Inside Overview Board to supervise our most impactful Belief selections and be sure that we’re retaining our backer’s pursuits in thoughts always. We launched The Guidepost Program, which is able to assist us guarantee entrepreneurs solely launch on Indiegogo after they have a viable plan to ship. And, lastly, we partnered with GoFundMe to co-found the Crowdfunding Belief Alliance to share greatest practices and collaborate on security measures. Collectively we’re going to make use of these initiatives to catch small points earlier than they change into massive issues.  

We rebooted Go Time,  Indiegogo’s official podcast

For years, Indiegogo had a podcast that helped entrepreneurs perceive methods to construct a group, elevate funds, talk with backers, and extra, nevertheless it had been a very long time for the reason that common podcast put out a brand new episode. In 2021, we knew it was time to carry it again. It was, in essence, go time for Go Time, and the official Indiegogo podcast reboot was off with a bang. Our hosts Adeeti Goswami and Stacy Bradford have been giving entrepreneurs hands-on steerage at Indiegogo for years. Adeeti is Indiegogo’s Supervisor of {Hardware} and Design and Stacy is Indiegogo’s Senior {Hardware} Supervisor, and collectively they’ve labored on 1000’s of Indiegogo campaigns that raised hundreds of thousands of {dollars} in backer funding. They’ve navigated each sort of marketing campaign to success, and now they’ve introduced their experience to a wider viewers to assist entrepreneurs ship the absolute best expertise to their backers. Via a sequence of frank conversations and unique one-on-one interviews, Adeeti and Stacy speak entrepreneurs by means of what works — and what doesn’t. You may pay attention wherever you discover your favourite podcasts or test it out right here

We celebrated the 5 yr anniversary of the World Quick Observe program

This yr marks the five-year anniversary of the World Quick Observe Program in China, which helps China-based firms debut new merchandise by means of crowdfunding. For the reason that program’s inception, merchandise from China have raised over $300 million on Indiegogo, and forty campaigns raised a minimum of $1 million. A lot of Asia’s greatest manufacturers have been behind these launches and have used Indiegogo to introduce merchandise, construct communities, and getfeedback from backers within the international market. The World Quick Observe Program program noticed 40% year-over-year progress in China in 2020, which was no small feat throughout the COVID-19 pandemic. To commemorate the successes of our program members, we held the Indiegogo 2021 GOGO Innovation Summit & Awards in Shenzhen, the place we heard from thought leaders within the subject and handed out Innovation Awards to the highest campaigns of the yr. Midea U-Formed AC took dwelling the award for greatest marketing campaign of the yr, Bluetti AC200 gained for greatest new marketing campaign, and Amazfit X gained for group favourite. You may discover the complete checklist of winners right here.

We used Suggestions for Indiegogo to donate to causes that matter to our backer group

We technically launched Suggestions for Indiegogo on the finish of 2020, however in 2021 this system gained sufficient momentum to make a huge impact. Suggestions for Indiegogo permits you to add a tip to any of your Indiegogo contributions. We then donate a portion of these tricks to numerous causes all year long. Daily on our platform, we witness what backers can accomplish and Suggestions for Indiegogo permits us to harness the facility of the Indiegogo group to assist these in want. In Could, we used Suggestions for Indiegogo to make a $17,000 USD donation to Asian Individuals Advancing Justice – Asian Regulation Caucus. In September, we donated a complete of $6,800 USD to One Tree Planted and the American Forest Basis. In November, we donated $4,000 to the American Immigration Council. We additionally donated 100% of the income from our March 15, 2021 publication to Cease AAPI Hate. We’re blown away by what backers like you’ll be able to obtain and look ahead to making a giant distinction from donations to this program sooner or later.

We expanded our worldwide footprint by opening up the platform to 11 new nations

Crowdfunding breaks down borders. It connects backers with entrepreneurs from everywhere in the world to carry new tasks to life. Indiegogo prides itself on being a world platform, which is why we’re at all times increasing our worldwide attain. In September, Indiegogo started to assist much more nations on our platform. We welcomed entrepreneurs from eleven further nations to launch crowdfunding campaigns of their native forex and make our international crowdfunding group extra vibrant and various. Indiegogo now accepts crowdfunding campaigns from Poland, Cyprus, Estonia, Greece, Lithuania, Latvia, Malta, Slovenia, Slovakia, New Zealand, and Mexico. Indiegogo is devoted to its position as a world platform for all creators and entrepreneurs, and in 2021 we have been excited to welcome campaigns from extra locations around the globe.

We teamed up with Amazon Launchpad to assist entrepreneurs launch their companies

In 2021 we started working with Amazon Launchpad to assist profitable Indiegogo campaigns change into flourishing small companies. Amazon Launchpad may also help new manufacturers, entrepreneurs, and startups overcome lots of the challenges related to launching new merchandise through the use of Amazon Launchpad’s advertising instruments, ecommerce experience and distinctive advantages to extend visibility of their present merchandise to allow them to focus their consideration on new improvements, enlargement, and what’s subsequent for his or her enterprise. Launchpad seems to be for disruptors, innovators and builders with differentiated merchandise or attention-grabbing model tales. Amazon Launchpad is now featured on the Indiegogo Consultants Listing, and directs certified Indiegogo campaigns to fill out a Launchpad software. By teaming up with Indiegogo, Amazon Launchpad can change into the following step within the lifecycle for choose Indiegogo campaigns. You may take a look at the Amazon Launchpad Indiegogo assortment right here

Indiegogo prides itself on being a platform the place backers can have the absolute best expertise and we’re excited that 2021 allowed us to launch initiatives that furthered that aim and made 2021 The Yr of the Backer. This was a busy yr for Indiegogo and we are able to’t wait to hit the bottom working in 2022 to construct much more options and applications to assist the Indiegogo group. 


Wish to see the remainder of our Yr in Overview? Have a look again at 2021 and browse concerning the yr’s high campaigns, what we discovered about crowdfunding in 2021, and our predictions for 2022.

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